Hey everybody, this post is especially for those who ever wanted to know why the company “Apple” is so successfull.
I searched some articles and blogs and found amazing stuff all about the marketing strategies. Also i found some marketing professionals, who are especially familiar with Apple.
So let me start with a report from Cindy Lueskow
in which she describes the Product Life Cycle Management Analysis of IPod. She based on the Introductory, Growth, Maturity and Decline stages of the Apple IPod.
She mentioned that Apple Inc. has created a high-demand product with the Apple the iPod in the marketplace and eventually took the highest market share of portable music players globally. This has allowed consumers to quickly and easily purchase, download, and listen to music of their choice.
After that i wanted to show you the SWOT analysis of Apple Inc. posted by Patrick Clinton
. He discusses the strengths, weaknesses, opportunities and threats (SWOT) and analyzes these elements in Apple Inc. He write this SWOT analysis on his own and based on his own assessment, because his company wants to enter into Apples market.
He also developed an own strategy which include first itemizing my strengths and weakness, and plans to address opportunities and threats within the industry. He also says, that Apple has a few vulnerabilities which he would exploit.
I found another very interesting post about the IPad 2
discussing what is so special on their Marketing strategy. Here is mentioned that everbody talked about the IPad 2 and also evreybody, so they discuss why is Apple so successful with the IPad and sets it so apart from its rivals such as the Amazon Kindle, Barnes and Noble Nook Color and the Samsung Galaxy Tab?
It says that:
Apple is all about the hype and it is out of control.
Apple knows the power of perception; perception is everything.
Apple is all about creating a digital lifestyle.
On the same Blog you can read a fantastic report
about that the Apple brand success is not a result of dumb luck or forces beyond Apple’s control, it’s part of a well-thought-out plan to deliver strong products and to create an Apple culture.
Therefore it represent 11 effective Strategies which Apple uses to create Loyal Customors!
Tien Anh Nguyen is a member of Research and Analytics team and wrote an article about Apples Marketing strategies
. He says that Apple is seemingly invincible in developing and marketing world-dominating mobile computing devices of all sizes and usage. Also apple strange is that a masterful combination of hype, sagacious timing, exclusive “sneak” previews, and extremely effective presentations that give these products such successful launch.
The last source i share with you is written by Steve Chazin
who is a chieve Marketing Officer. Steve Chazin stays connected with all things Apple and is available for press interviews and speaking engagements to share his expertise in viral, web and new media marketing techniques perfected by Apple.
In his article he mentioned how Apple has made its retail presence such a positive success.
He says that a customer have a freedom in doing anything in a retail store of apple. Touch anything, stay as long as you want, ask as many questions as necessary and feel free to borrow our WiFi.
Apparently nothing is left to chance – even the interaction between potential customers and store employees is carefully scripted, not unlike a Steve Jobs’ keynote presentation. And it should be this way. What Apple knows (and most other retailers forget) is that a company’s lasting (or fleeting) relationship with their customers begins immediately after customers purchase something from you. Apple’s careful cultivation of that experience is one of the many magic (and tightly managed) elements of the Apple brand. Apple has to be more than the sum of its employees – it has to become an experience – borrowed from Disney and wielded like Nike – that captivates and motivates normal people to action. And that action – buying something – now more than ever starts in an Apple Store.